The Opportunity
UK e-commerce retailers are forced to stitch together 6-8 separate tools - a helpdesk, an OMS, a WMS, a shipping tool, a fraud service, accounting integrations - paying £2,000-5,000/month with zero data flowing between them. LivePilot replaces all of them with one AI-native operating system.
Why Now
We are at the beginning of the agentic AI era - AI systems that don't just respond but ACT. Managing warehouses, serving customers, closing sales, and running operations autonomously. LivePilot is purpose-built for this moment.
The primary variable cost in this business is AI tokens - the same tokens powering many of the world's systems. As models commoditise and costs fall, our margins expand. We use proven models for proven tasks and leverage breakthroughs in AI intelligence to power new features.
Each leap in AI capability - and the expected path to AGI - unlocks new use cases for the platform without additional development cost. Rising intelligence powers Sales Lander's conversion ability and enables entirely new autonomous workflows.
The Platform - 100+ Modules, One System
Every module shares a single database. Every AI agent has live access to every piece of data. No integrations to manage.
| Module | Replaces | Key Capability |
|---|---|---|
| Sales Lander | Nosto, Clerk.io, Drift | Full AI sales funnel with intent scoring, guided commerce, cart building, prospect nurturing |
| AI Customer Agents (7 specialists) | Gorgias, Zendesk, Siena AI | Named agents with personalities, live order/stock access |
| MCP API Server | Industry First | First e-commerce platform with native Model Context Protocol server |
| Wingman AI Assistant | Nothing (unique) | Personal AI per operator, natural language database queries |
| AI Suggestions Engine | Nothing (unique) | Daily AI analysis, actionable recommendations |
| Unified Inbox | Gorgias, Front | Chat, email, phone, WhatsApp - all channels, one queue |
| Order Management | Linnworks, Cin7 | Auto-import, priority rules, SKU redirects, bundle explosion |
| Warehouse Management (WMS) | Cin7 WMS, standalone WMS | Zones, bins, stock allocation, pick lists, barcode scanning |
| Fulfilment & Shipping | ShipStation | Label generation, tracking, carrier integration, dropship dispatch |
| Fraud Detection | Signifyd, NoFraud | Rules engine, scoring 0-100, auto-actions per order |
| Returns & Refunds | Loop, Returnly | Full lifecycle, auto-approve rules, brand-level policies |
| Gamification | Nothing (unique) | XP, levels, badges, streaks, leaderboards |
Sales Lander - The Key Differentiator
Not a chatbot. A complete AI sales team embedded directly into the storefront. The AI has live access to stock, pricing, order history, and the full knowledge base - no other platform connects on-site AI to live operational data.
| Step | What Happens |
|---|---|
| 1. Track | Cross-session visitor tracking: products viewed, time spent, scroll depth, cart contents, variant changes, exit intent |
| 2. Identify | Anonymous visitor becomes known prospect from any identifier - email, login, order match, email click |
| 3. Engage | Intent score hits threshold. AI triggers personalised sales conversation with live stock/pricing data |
| 4. Advise | Upsells, cross-sells, bundles, promotions. Configurable escalation rules bring the team into high-value sales |
| 5. Upsell | AI recommends complementary products, applies discount codes, confirms delivery windows |
| 6. Close | Builds draft order via Shopify AJAX API. Customer clicks one button to buy. Follow-up email within minutes |
| 7. Nurture | "Waiting for payday?" AI captures reason AND timing. Reminder email on the 24th with saved cart |
| 8. Re-engage | Price drops, back-in-stock alerts, conversation continuity across weeks. One click picks up where they left off |
No other platform connects on-site AI sales to live warehouse, order, customer, and product data. Sales Lander alone justifies the subscription.
Sales Lander Commission Model
Every order driven by Sales Lander is tagged saleslander in Shopify. Commission calculated automatically on the order webhook. It only costs money when it makes money.
Business Model - Scale Revenue Streams
Revenue Streams
2. Sales Lander Commission: 0-5% on conversions (tagged orders)
3. Add-on Overages: Extra users, brands, stores, AI conversations
4. Bespoke Development: Custom quoted projects for specific business needs
5. Partner Programme: Referral partners (10-15% recurring commission) and Managed partners (20-30% recurring commission) - low-CAC growth channel
Platform Tiers
| Tier | Monthly | Brands | Stores | Users | Orders | AI Agents | AI Convos | Operating Mode |
|---|---|---|---|---|---|---|---|---|
| Runway | £349 | 1 | 1 | 3 | 500 | 1 | 250 | People Led |
| Altitude (Most Popular) | £799 | 1 | 3 | 5 | 3,000 | 4 | 1,500 | Hybrid AI |
| Supersonic | £1,499 | 5 | 10 | 15 | 15,000 | All 7 | 5,000 | Agentic |
| Fleet Command | From £2,500 | Unlimited everything. Custom integrations, dedicated infrastructure, SLA guarantee. | ||||||
Add-Ons (Available on Any Tier)
| Add-On | Monthly | Add-On | Monthly | |
|---|---|---|---|---|
| Extra User | £25 | Hybrid AI Mode | £149 | |
| Extra Brand | £149 | Agentic AI Mode | £299 | |
| Extra Store | £49 | Wingman (Co-pilot) | £79 | |
| Extra AI Agent | £39 | AI Suggestions Engine | £99 | |
| WMS Module | £99 | MCP API Access | £49 | |
| Dropship Module | £49 | Gamification | £29 | |
| Price Scheduling | £39 |
Usage Overages
| Metric | Overage Rate | Our Cost | Margin |
|---|---|---|---|
| AI Conversations | £0.50/ea | £0.006 | ~99% |
| Support Tickets | £0.15/ea | Negligible | ~99% |
| Shipping Labels | £0.12/ea | Variable | High |
| Orders | £0.08/ea | Negligible | ~99% |
Blended ARPU (With Typical Add-Ons + Overages)
| Tier | Base Price | Blended ARPU | Uplift |
|---|---|---|---|
| Runway | £349 | £509 | +46% |
| Altitude | £799 | £1,184 | +48% |
| Supersonic | £1,499 | £2,269 | +51% |
| Fleet Command | £2,500+ | £3,400 | +36% |
Sales Lander Subscriptions
| Tier | Monthly Fee | Commission | Conversations | Products |
|---|---|---|---|---|
| Lander Silver | £0/mo | 5% | 250 | 100 |
| Lander Gold | £199/mo | 2.5% | 1,000 | 500 |
| Lander Platinum | £499/mo | 1.5% | 5,000 | 5,000 |
| Lander Diamond | £999/mo | From 1% | 25,000 | Unlimited |
Land and Expand: Maximising Customer Lifetime Value
| Customer Journey Stage | Platform Experience | Upgrade Trigger |
|---|---|---|
| Lander Silver (£0/mo) | AI sales, basic analytics, conversion uplift | Monthly commission > £199 |
| Lander Gold (£199/mo) | Lower commission, more conversations, enhanced features | Need order management, customer service |
| Lander Platinum (£499/mo) | Advanced AI, more products, detailed insights | Multi-store, team access, warehouse needs |
| Full Platform (£799+/mo) | Complete operating system, unlimited AI agents | Scale operations, integrate everything |
AI Conversation Costs
The Founder
Why Now · Why Me · Why This
I'm Jason Fields, and I've spent 25 years building e-commerce and retail operations - not as a consultant watching from the outside, but hands-on, in the trenches. I've personally overseen more than £50 million in sales and served over 300,000 customers. I've built the warehouses, hired the teams, handled the 2am stock-outs, and felt the pain of systems that don't talk to each other.
LivePilot isn't my first attempt at solving this. It's the distillation of everything I've learned about what actually works in retail operations. Every feature exists because I've needed it myself. Every workflow is designed by someone who's lived it.
The timing is critical. AI has reached a tipping point where it can genuinely handle complex customer interactions, make intelligent operational decisions, and work alongside people rather than replacing them. Most platforms are bolting AI onto legacy architectures. LivePilot was built AI-native from the ground up - the AI isn't a feature, it's the foundation. That's an advantage that's almost impossible to retrofit.
My unfair advantage is simple: I'm both the domain expert and the builder. There's no translation layer between "what retailers need" and "what gets built." I know the problem space deeply because I've operated in it for decades, and I can build the solution because I've been architecting software for just as long.
This combination - deep domain expertise, technical capability, and an AI-native architecture built at exactly the right moment - is what makes LivePilot different. I'm not pitching a vision. I'm showing you a working product with real customers and real results.
Addressing the "Solo Founder" Question
A fair concern - and one I take seriously. But the reality is stronger than it appears:
- Existing team moving across: I have an established team who've been running e-commerce operations alongside me for the past 6 years. They're moving with the business to help build and support LivePilot - bringing operational experience, customer service expertise, and deep knowledge of the platform's real-world use cases.
- Post-launch hire: We're adding another dedicated team member after launch to work on the system alongside me, with investment funds earmarked for a CTO and senior developers.
- Modular architecture: The platform is built as 42+ independent backend services. Any competent developer can work on individual modules without understanding the entire system.
- AI-assisted development: The entire codebase is built and maintained with AI-assisted development tools (Claude Code), meaning the development methodology is inherently documented and reproducible.
- Operational resilience: The platform runs on managed infrastructure with automated deployment, monitoring, and recovery. It doesn't need me to keep running.
🏢 What's Included in the Investment
Unusually for an early-stage technology investment, this isn't just a platform and a pitch - it includes an established, revenue-generating e-commerce business:
The investment includes the founder's existing e-commerce operations, which generate approximately £5 million in annual turnover, cover all operational overheads including staff and founder's salary, and operate at a small profit.
This means the investment comes with immediate revenue, a proven customer base of 300,000+ customers (since launch in September 2019), and a live testbed for LivePilot's technology. The existing operations also provide the experienced team who are moving across to help build and support LivePilot.
This significantly de-risks the investment - there's an existing business covering operational costs from day one, not a cash-burning startup waiting for product-market fit.
5-Year Financial Forecasts
Key Assumptions
Standalone customers = Shopify stores using only Sales Lander (many on the free Launch tier, hence low blended subscription).
Throughput = estimated annual GMV processed per customer through Sales Lander conversions.
Commission is earned only on successful Sales Lander conversions (tagged orders). Platform at 2% avg, Standalone at 3.5% blended.
Add-ons modelled at 20% of platform subscription revenue (extra users, brands, stores, AI conversations beyond monthly allowance).
Churn is annual. Platform churn is low (sticky operational system). Standalone churn is higher (lighter integration).
Operating costs include cloud infrastructure, AI API costs, support, Shopify App Store fees, team costs, and exhibition/marketing expenses. Team scales from Jason solo in Y1 to a 12-person team by Y5, with exhibition presence at key trade shows driving platform awareness.
Partner Programme
Partner Recruitment Strategy
- Marketing agencies: Direct outreach to agencies managing Shopify brands - Sales Lander gives them a new revenue stream and measurable ROI for their clients.
- Existing Shopify partners: Integration with the Shopify partner ecosystem. LivePilot complements rather than competes with existing tools.
- Industry exhibitions: Presence at e-commerce and retail tech events to recruit partners who already serve our target market.
- Content-driven inbound: YouTube channel with tutorials, case studies, and platform walkthroughs. LinkedIn content targeting operations managers and e-commerce directors. Both channels drive organic partner discovery.
Y1 Target: 10-15 active referral partners contributing 15-20% of new customer acquisition. By Y3, partner-sourced customers should represent 30-40% of new sign-ups at near-zero CAC.
Financial Projections
Assumptions: Moderate marketing, Shopify App Store in Y1, content marketing, Shopify Plus outreach. Sales Lander gains traction via App Store + word of mouth.
| Assumptions | Y1 | Y2 | Y3 | Y4 | Y5 |
|---|---|---|---|---|---|
| Platform customers (cumulative) | 15 | 45 | 100 | 175 | 250 |
| Platform churn | 10% annual | ||||
| Avg platform subscription | £550/mo blended | ||||
| Platform SL throughput/customer | £250K/year | ||||
| Standalone SL customers (cumulative) | 25 | 80 | 180 | 300 | 400 |
| Standalone churn | 12% annual | ||||
| Avg standalone subscription | £60/mo blended | ||||
| Standalone throughput/customer | £180K/year | ||||
Context: The average Shopify merchant generates approximately $46,000-$72,000 annually (source: Shopify 2025 platform data, $300B+ GMV across millions of stores). However, Sales Lander's target market is established, actively-selling Shopify stores - not the long tail of dormant or hobbyist stores. Shopify reports 100,000+ merchants earning over $1M annually. Our £150-200K assumption targets the mid-market sweet spot: stores doing £100K-£500K, where AI-driven conversion uplift creates meaningful ROI.
| Revenue Breakdown | Y1 | Y2 | Y3 | Y4 | Y5 |
|---|---|---|---|---|---|
| Platform subscriptions | £99K | £297K | £660K | £1.16M | £1.65M |
| Platform add-ons (20%) | £20K | £59K | £132K | £231K | £330K |
| Platform SL commission (2%) | £75K | £225K | £500K | £875K | £1.25M |
| Standalone SL subscriptions | £18K | £58K | £130K | £216K | £288K |
| Standalone SL commission (3.5%) | £158K | £504K | £1.13M | £1.89M | £2.52M |
| Total Revenue | £369K | £1.14M | £2.56M | £4.37M | £6.04M |
| Operating costs | £60K | £172K | £278K | £453K | £665K |
| Partner commissions | £0K | £8K | £32K | £85K | £160K |
| Net Profit | £309K | £960K | £2.25M | £3.83M | £5.22M |
| Y5 ARR | £6.0M (Platform £3.2M + Standalone £2.8M) | ||||
Unit Economics
| Metric | Platform Customer | Standalone Customer |
|---|---|---|
| Avg monthly revenue per customer | £55-72 (sub + add-ons + commission) | £30-50 (sub + commission) |
| Monthly infrastructure cost per customer | ~£2-4 (AI API + hosting share) | ~£1-2 (AI API only) |
| Gross margin per customer | 94-97% | 95-98% |
| Blended gross margin | 95%+ (software + commission revenue with near-zero marginal cost) | |
Customer Acquisition Cost & Lifetime Value
| Conservative | Realistic | Ambitious | |
|---|---|---|---|
| Platform CAC | £800 | £600 | £500 |
| Platform LTV (monthly rev x 12 / churn) | £120K | £132K | £240K |
| Platform LTV:CAC | 150x | 220x | 480x |
| Standalone CAC | £200 | £150 | £120 |
| Standalone LTV (monthly rev x 12 / churn) | £4.8K | £6K | £8.4K |
| Standalone LTV:CAC | 24x | 40x | 70x |
EBITDA & Margins (Realistic Scenario)
| Y1 | Y2 | Y3 | Y4 | Y5 | |
|---|---|---|---|---|---|
| Revenue | £369K | £1.14M | £2.56M | £4.37M | £6.04M |
| Operating Costs | £60K | £172K | £278K | £453K | £665K |
| Partner Commissions | £0K | £8K | £32K | £85K | £160K |
| EBITDA | £309K | £960K | £2.25M | £3.83M | £5.22M |
| EBITDA Margin | 84% | 84% | 88% | 88% | 86% |
Burn Rate & Runway
| Y1 | Y2 | Y3 | |
|---|---|---|---|
| Monthly burn (operating costs / 12) | £4.2K | £8.3K | £12.5K |
| Runway from £250K investment | 59 months | 30 months | 20 months |
| Cash-flow positive? | Yes - Month 1 | Yes | Yes |
Investor ROI (Realistic Scenario, 10% Equity for £250K)
| Exit Timing | ARR at Exit | Exit Value (10x) | Investor Share (10%) | Money Multiple | Est. IRR |
|---|---|---|---|---|---|
| Year 3 | £2.56M | £25.6M | £2.56M | 10.2x | ~117% |
| Year 5 | £6.04M | £60.4M | £6.04M | 24.2x | ~89% |
Competitive Edge - Why We Can't Be Replicated
The prompts are the easy part. Anyone can connect ChatGPT to a database. What they cannot build without years of domain expertise:
In Development
Native iPhone app for operators on the move.
Investment Opportunity
Ask: £250,000 seed investment
Pre-money valuation: £2M-2.5M | Equity: 10-12.5% | Structure: SAFE or priced round
Corporate Structure: LivePilot will be incorporated as LivePilot Ltd, a subsidiary company of Live Retail Ltd.
| Category | Amount | Purpose |
|---|---|---|
| Marketing & Growth | £180,000 | Shopify App Store optimisation, content marketing, agency partnerships, Sales Lander standalone launch |
| Working Capital | £70,000 | AI API costs at scale, infrastructure scaling, Shopify App Store listing fees |
Year 5 Revenue Split (Realistic)
Exit Strategy - Years 3-5
| Scenario | Y3 ARR | Y3 Exit (8x) | Y5 ARR | Y5 Exit (10x) |
|---|---|---|---|---|
| Conservative | £1.0M | £8.2M | £2.5M | £25M |
| Realistic | £2.6M | £20.5M | £6.0M | £60M |
| Ambitious | £7.6M | £60.6M | £19.7M | £197M |
Conservative Y5: £2.5M (10x) | Realistic Y5: £6.0M (24x) | Ambitious Y5: £19.7M (78.8x)
Strategic acquirers: Shopify (vertical integration), Salesforce (Commerce Cloud + AI), Adobe (Commerce + AI), BigCommerce, or PE firms rolling up e-commerce SaaS.
Exit multiples: Exit multiples for vertical SaaS typically range 6-10x ARR. However, AI-native SaaS businesses are commanding significant premiums in 2025-2026, with AI-first companies trading at 1-3x higher multiples than non-AI peers. For high-growth AI-native platforms, multiples of 10-20x ARR are well-documented in recent transactions. LivePilot's AI-native architecture and demonstrable AI revenue (Sales Lander commission) position it firmly in this premium category.
LivePilot is Live, It Works, and It's Ready to Scale
This is not a concept or a pitch deck product. LivePilot v2 is currently in live testing with dedicated test brands - processing real orders, running real AI agents, and managing real warehouse operations today. We have been running our own e-commerce operations on the platform and it has been transformational for the business.
The product is built. The model works. The margins are extraordinary.
The only missing ingredient is distribution.
Jason Fields | Founder & CEO
jason@liveretail.co.uk | livepilot.co.uk | app.livepilot.co.uk